Texas Alcohol Retailers Training: Marketing & Sales
Written by david_jones
Published 2 years ago
HELPFUL TIME LINE OF VIDEO AND TOPICS
4 Min: TABC role in TX
4 :55: Signage – Retailers receiving signage from makers or distributors. NO retailer name, logo, trademark, permanent.
11 min: Returns (Chips & Flats) – Damaged, unfit product. Covered under TABC law “section 104.05(e)” of the CODE.
12:45: Consignment Sales
16 min: Inducements – Practice or conduct that places a retailer’s independence at risk. Upper tier can not rent space from retailer…..
17:30 POS (Point of Sale) items – Promotional (beer) and advertising (alcohol / wine) items.
21:50 Co-Pack – Give away items sold WITH the product.
23 min: Upper-Tier Promotions – Beer purchased by upper tier, need agents permit. Less than 3 hours and items <$1 in value.
27:35: Happy Hour – Drink Specials, buy-one-get-one, reduced prices, 11:00 p.m. limit, cover charges, drinking games.
32:25: Coupons
33:40: Temporary / Catering Permit – Intoxication recognition, serving to minors. Charity & Special Events (36:15)