Texas Alcohol Retailers Training: Marketing & Sales

Written by david_jones
Texas Alcohol Retailers Training: Marketing & Sales
Published 6 months ago

HELPFUL TIME LINE OF VIDEO AND TOPICS

4 Min: TABC role in TX

4 :55: Signage – Retailers receiving signage from makers or distributors. NO retailer name, logo, trademark, permanent.

11 min: Returns (Chips & Flats) – Damaged, unfit product. Covered under TABC law “section 104.05(e)” of the CODE.

12:45: Consignment Sales

16 min: Inducements – Practice or conduct that places a retailer’s independence at risk. Upper tier can not rent space from retailer…..

17:30 POS (Point of Sale) items – Promotional (beer) and advertising (alcohol / wine) items. 

21:50 Co-Pack – Give away items sold WITH the product.

23 min: Upper-Tier Promotions – Beer purchased by upper tier, need agents permit. Less than 3 hours and items <$1 in value.

27:35: Happy Hour – Drink Specials, buy-one-get-one, reduced prices, 11:00 p.m. limit, cover charges, drinking games.

32:25: Coupons

33:40: Temporary / Catering Permit – Intoxication recognition, serving to minors. Charity & Special Events (36:15)





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